by Tippy Tappy Football » Tue Sep 22, 2020 10:17 am
Very interesting figures on the number of match day passes sold by Colchester United from Chairman, Robbie Cowling. Col U only sold 452 match day passes for their home game against Bolton. Bolton sold 2,252 match day passes. The rules mean that Col U receive the income for 952 match day passes (452 + 500). £8.34 x 952 = £7,940. Bolton will receive the income from 1,752 (2,252 - 500) match day passes = £14,612. Col U would normally have gate receipts of around £58,000 for this game. They also received no income from the Bradford away game because they only sold 300 match day passes (less than 500).
I think a fairer way to distribute the money was to allow the home club to keep all the income; or even pay all the income into a pool and share it equally between all clubs in each league.
"The way it works currently is that the home team keep all of the revenue for the tickets they sell through their own website and they also get the revenue for the first 500 that buy via the away team. For example: for Saturday’s game against Bolton, we sold 452 iFollow passes, (so we keep all of the revenue from those), and Bolton sold 2252 iFollow passes, (of which we get the revenue from the first 500). This has put a very new aspect on the revenue that is available to clubs this season. Bolton made more money in gate receipts from our home fixture than we did because they had the revenue from 1,752 iFollow passes whereas we had the revenue from 952 iFollow passes. In normal times, we would have expected about £54,000 in home gate receipts from this fixture but we will receive just shy of £8,000, whereas Bolton would have expected about £600 for the 5% commission we pay them but will have received about £14,000 more than that.
We sold just over 300 streams for the away game against Bradford, so we earnt £0.00 for that away game and I expect that to be the case for every away game this season. So based on twenty three away games, Bolton look set to receive about £345,000 from the streaming of their away games this season whilst we can look forward to approximately £0.00. Perhaps these facts might help some of you that think we should still be in the Championship understand what we are up against."