Marie Curie has unveiled an updated brand world to align with its new five-year strategy, alongside a fresh campaign raising awareness of its work supporting people’s end-of-life care.
Yellow is designed to signal the brighter future offered by Marie Curie, whilst blue nods to its 75-year heritage and long-standing link with the NHS.
The TV spot tells real stories of loved ones and their families thinking about and curating their end-of-life care with the Marie Curie team.
Designed to reframe the way the viewers see end-of-life support, the film is punctuated by observational humour that looks at death in an honest and real way – encouraging the viewer to do the same.
The film concludes with the poignant endline, ‘Death isn’t the opposite of life. It’s part of it”.
https://www.marketing-beat.co.uk/2023/1 ... esh-brand/